One decade after the new millennium, PT Hero Supermarket Tbk is still going strong. Undergoing strong and rapid expansion plan, as of September 2013, the total number of stores that Hero Group operates is 634 with more than 15.000 employees. The detail of those stores is Giant Ekstra has 48 stores, Giant Ekspres 111, Hero Supermarket 35, Starmart 151, Guardian 286, and Jason's has 3 stores.
In 2012, there are two exciting new development for Hero Group. The first is Starmart's new concept of convenience store that started at October 2012 with the completion of Starmart BRI II renovation. The new concept proved successful in creating new and exciting look that at the end of the day generates more traffic and sales to the store. Now this proven concept is in the process of application to all of Starmart stores.
The second brilliant development in 2012 is the creation of the ultra-premium shopping concept in the form of Jason's store. Started operating in 30 December 2012, this new concept that caters to the niche market of up-class customer as of September 2013 has spawned into the total of three stores.
In 2013, the Giant Business Unit undergoes an identity change from Giant Hypermarket and Giant Supermarket to Giant Ekstra and Giant Expres repectively. The name change follows a concept change and separation for each format, whereas Giant Ekstra will be the leader in low price with a complete assortment of products for customer's monthly needs and Giant Ekspres will be the leader in low price with a fast service to cater for customer's weekly need.
IKEA progress is on plan to open in June of 2014 in the Alam Sutera site in South Tangerang City, a part of the Greater Jakarta metropolitan area.
With this dynamic rapid development, and a full support from the leading Pan-Asian retailer Dairy Farm, Hero Group sets its eyes into the future to be the leading retailer in Indonesia.